Workshop Design - Demystified

Workshop Design – Demystified

September 18, 2014

Workshop Design – Demystified

(Challenges, Retention Rates, & 10 Steps to Designing Your Program)

Training Challenges:
We’ve all attended a training session, a workshop, or been in a classroom. Why is it that “training” is always the first budget item to be cut when times are difficult? Well the answer is that the return on investment is very squishy as it relates to measuring workshop success and true learning. It is also because the adult learner retention rates are significantly smaller than if you coupled a workshop with post program follow up and application as well as train the trainer goals. All of this makes learning quite the cost for an organization.

The learner must be fully engaged for it to be an effective program.

“The Illiterate of the 21st Century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” – Alvin Toffler




How Can You Design a Program With High Retention Rates:
According to the National Training Laboratories in Bethel, Maine, USA, Adult learning retention rates increase significantly when you incorporate lecture, reading, audiovisual, demonstration, group discussion, practice by doing, and teaching others.
According to The Summit Group, the most effective programs are simulation based, “real” play, or “live deal” moments. These are programs where real life situations are simulated or where real examples are incorporated into practical application along with group discussion.




10 Steps To Designing Your Workshop:

  • Choose your topic & audience
  • Identify specific goals = Learning Objectives
  • Create & list your agenda
  • Develop workshop materials/Activities
  • Decide how the materials will be delivered
  • Create the presentation, facilitator guide, registration process
  • Run a test of the session/program
  • Conduct an evaluation
  • Modify materials & create deliverables
  • Choose an effective environment & effective facilitators

For more information or coaching on your workshop design, measurement, facilitation, or co-creation, please contact