What Is Your Personal Brand?

What Is Your Personal Brand?

September 16, 2014

What Is Your Personal Brand?
The power of you and your personal brand in life is what differentiates you from every living soul on the planet.  Knowing your differentiators, your strengths, your mission, and how you show up is critical to your overall happiness.  Without a mission your identity and your brand are being created for you by every interaction you have without you guiding it or choosing it.  Is it the brand you want?

“Be yourself; everyone else is taken” – Oscar Wilde

When I ask the question, “what is your brand?”, the first answer I typically receive is:  “Do you mean my company’s brand?”.  No! I want to know if you are aware that you have a personal brand and if you are aware of the importance of your brand.  You have the power to modify or adjust your brand image just like any major corporation does.  However, if you’ve ever been in marketing or run your own company, you realize that changing a brand image is not an easy overnight task.  It becomes a strategy.  It takes both effort and time.

Why Does Your Personal Brand Matter?
Have you ever had a moment in life where you are frustrated with your career, dissatisfied with your relationships, or disappointed with your accomplishments?  Or do you find yourself wondering what you should do in life…what you might be good at or what you should do next?  If you answer yes to any of these questions then it is a sign that you may need to understand who you are, what your strengths are, how you are viewed, and ultimately it’s time for you to determine or adjust your life’s  mission so that you can cause a paradigm to occur.

“Happiness is when what you think, what you say, and what you do are in harmony” – Ghandi

The happiest of people are the folks who have serious satisfaction and energy from knowing who they are, what they stand for, and they are working toward their ultimate life goals or mission.

How Do You Determine Your Brand?
Understanding what your current brand image is today is as easy as asking your personal board of directors.  These are the folks in your life that will not tell you what you want to hear but rather will tell you what you want to know.  They are your closest partners in life, know you well, and embrace you for who you are; character flaws and all.  You can usually determine your brand with even 5 consistent answers that have a theme to them but if it’s not that easy then continue to ask until you do see a trend with 3 similar answers.

Ask questions like:

  • If you had one word to describe me what would it be?
  • What would you say I do best in this life?
  • When you are talking with others about me, how do you hear me described?

Some people are incredibly self aware and determining your brand may come easily where for others it might take weeks to understand what your brand is.  Once you have a good sense of your brand, the next question is do you like the image you have?  Is it the brand you want to be known for when you die?  Is it something you’d be happy with if it was engraved on your tombstone or written in a eulogy?  Is it the legacy you want?

Now What?  
There are 4 steps that can set in motion changes in your life to gain that harmony & balance that lead to happiness.  For some people self exploration is enjoyable and for others it is a pain staking process.  Do not rush this process.  Take it one step at a time and live in the moment, because each step and the answers are a gift.

1.  Use a personality profile to understand more about yourself.  My personal favorite is called the Enneagram.  However, it doesn’t matter whether you use Myers Briggs, Strength Finders, Enneagram, or any other assessment as long as you have a good understanding of how you are motivated, demotivated, how you communicate, and how you operate.

Free Enneagram Test

2.  Create a compass that allows you to express what’s working and what needs to change for you to be ultimately happy with the direction of your life.

3.  Discover your core and signature strengths.  Again, there are many ways to do this, however, one of my favorite activities comes from a book by John Busacker called “Fully Engaged”.  You have a list of attributes and you explore these attributes through lenses of what you are drawn to, what you are skilled at, what you and enjoy, and begin to narrow it down to a true signature strength.

4.  Write your mission statement.  Your mission statement is very different from your brand.  Your mission statement may change what your personal brand is over time by working towards what matters most to you in life and by incorporating your strengths.

Let me give you an example:
My brand is that I am Extreme.  I am extreme in intensity in all aspects of life.
My mission:  To help spectacular people achieve inspirational results

By knowing both and being happy with both, you can direct your life with balance.  Once I wrote my mission statement, I changed my career and found the balance and harmony I needed to be happy.

For more information or extreme guidance please contact me at victoria@vpstrategies.com

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